Data Analysis and Media Planning.
Contract notice - utilities
Services
Section I: Contracting entity
I.1)Name, addresses and contact point(s)
Royal Mail Group Limited
Royal Mail, Group Procurement, 185 Farringdon Road, London, EC1 1AA
Contact point(s): Royal Mail Group Ltd, 185 Farringdon Road, London, EC1 1AA
For the attention of: David Hovell
W1T 1HQ London
UNITED KINGDOM
Telephone: +44 7894393516
E-mail:
Internet address(es):
General address of the contracting entity: www.royalmailgroup.com
Electronic access to information: https://rmg.frictionless.com/fsguestvendor/vendordesktop/register?ui=ui2
Electronic submission of tenders and requests to participate: https://rmg.frictionless.com/fsguestvendor/vendordesktop/register?ui=ui2
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Main activity
Postal services
I.3)Contract award on behalf of other contracting entities
The contracting entity is purchasing on behalf of other contracting entities: no
Section II: Object of the contract
II.1)Description
II.1.1)Title attributed to the contract by the contracting entity:
Data Analysis and Media Planning.
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: London UK.
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: London UK.
NUTS code UKI
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement
Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 2
maximum number of participants to the framework agreement envisaged: 2
Duration of the framework agreement
Duration in years: 4Estimated total value of purchases for the entire duration of the framework agreement
Frequency and value of the contracts to be awarded: Precise quantities are unknown. While it is anticipated that the overall expenditure could be in the region of GBP 100k to several million pounds per annum, this is an approximation only and the actual value will reflect what is necessary to meet Royal Mail Group's actual requirements.II.1.5)Short description of the contract or purchase(s):
The services comprise the following three elements:
1) Media and data planning services and the development of presentations to aid the marketing/sale of our marketing mail and other services to direct marketers.
2) Media advice for MarketReach on agency channel development. Provide media advice to support the development of MarketReach's approach to Media and Direct Marketing Agencies.
3) Assistance to our data planning team on the delivery of client specific data planning services enabling Royal Mail to offer bespoke analysis (e.g. RFV models, propensity models) to clients where it will support the performance improvement of existing activity and/or create new test campaigns and cells.
The services may also include other data services such as data management, combining data from different sources into one overall master set, creation and maintenance of profiles, and data modelling.
1) Media and data planning services and the development of presentations to aid the marketing/sale of our marketing mail and other services to direct marketers.
2) Media advice for MarketReach on agency channel development. Provide media advice to support the development of MarketReach's approach to Media and Direct Marketing Agencies.
3) Assistance to our data planning team on the delivery of client specific data planning services enabling Royal Mail to offer bespoke analysis (e.g. RFV models, propensity models) to clients where it will support the performance improvement of existing activity and/or create new test campaigns and cells.
The services may also include other data services such as data management, combining data from different sources into one overall master set, creation and maintenance of profiles, and data modelling.
II.1.6)Common procurement vocabulary (CPV)
79341000, 79341100, 79341200, 79341400, 79342000, 79342200
II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Information about lots
This contract is divided into lots: no
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
The need for these services results from a desire by Royal Mail to increase sales and drive further revenue from direct mail, data services and other products.
We are seeking a roster of two suppliers with expertise and experience in the provision of data services and media planning services. The services will be utilised both to assist Royal Mail in its own marketing campaigns and also to enable Royal Mail to provide services to its customers.
Precise quantities are unknown. While it is anticipated that the overall expenditure could be in the region of GBP 100k to several million pounds per annum, this is an approximation only and the actual value will reflect what is necessary to meet Royal Mail Group's actual requirements. The values in the fields below are based on annual figures but multiplied by 4 (four) to represent the possible value over 4 years. The Initial Term of the contract will be 2 years although Royal Mail will then have the option to extend by up to 2 further years (i.e. 4 years in all).
Estimated value excluding VAT
Range: between 400 000 and 4 000 000 GBP
We are seeking a roster of two suppliers with expertise and experience in the provision of data services and media planning services. The services will be utilised both to assist Royal Mail in its own marketing campaigns and also to enable Royal Mail to provide services to its customers.
Precise quantities are unknown. While it is anticipated that the overall expenditure could be in the region of GBP 100k to several million pounds per annum, this is an approximation only and the actual value will reflect what is necessary to meet Royal Mail Group's actual requirements. The values in the fields below are based on annual figures but multiplied by 4 (four) to represent the possible value over 4 years. The Initial Term of the contract will be 2 years although Royal Mail will then have the option to extend by up to 2 further years (i.e. 4 years in all).
Estimated value excluding VAT
Range: between 400 000 and 4 000 000 GBP
II.2.2)Information about options
Options: yes
Description of these options: The Initial Term of the contract will be 2 years. Royal Mail will then have the option to extend by up to 2 further years.
Provisional timetable for recourse to these options:
in months: 24 (from the award of the contract)
Description of these options: The Initial Term of the contract will be 2 years. Royal Mail will then have the option to extend by up to 2 further years.
Provisional timetable for recourse to these options:
in months: 24 (from the award of the contract)
II.2.3)Information about renewals
This contract is subject to renewal: yes
Number of possible renewals: 2
In the case of renewable contracts, estimated time-frame for subsequent calls for competition:
in months: 24 (from the award of the contract)
Number of possible renewals: 2
In the case of renewable contracts, estimated time-frame for subsequent calls for competition:
in months: 24 (from the award of the contract)
II.3)Duration of the contract or time limit for completion
Starting 6.1.2014 Completion 5.1.2018
Section III: Legal, economic, financial and technical information
III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
Parent company or other guarantees may be required in certain circumstances. Requirements will be specified in the contract documents which will be made available at the ITN stage.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
See contract documents which will be made available at the ITN stage.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
See contract documents which will be made available at the ITN stage.
III.1.4)Other particular conditions:
The performance of the contract is subject to particular conditions: yes
Description of particular conditions: See contract documents which will be made available at the ITN stage
Description of particular conditions: See contract documents which will be made available at the ITN stage
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: Applicants are required to complete a pre-qualification questionnaire (PQQ). This is available from the Buyer by following the instructions provided in VI.3) of this notice. A response to the PQQ must be returned via eSourcing by 30.10.2013. Please note that requests to take part in this exercise must be received by 25th October in accordance with IV.3.4).
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: Criteria includes a minimum Annual Turnover of £1m and demonstration of financial stability. See the PQQ for full details. See also III.2.3) below.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met: Royal Mail has established the criteria referred to below and those other criteria set out in the Prequalification Questionnaire (PQQ) in order that Economic Operators selected to participate in this procurement are capable of meeting the requirements of Royal Mail.
- Applicants must have its own data planning and media planning facilities in-house.
- Applicants must have data analysis capabilities and all associated tools in-house.
- Applicants must have access to at least 5 data planners. The definition being of a data planner being an individual who has provided professional data planning services to five clients within the last 2-years.
- Applicants must have access to at least 5 media planners. The definition being of a media planner being an individual who has provided professional media planning services to five clients within the last 2-years.
- The same individual may be count towards both requirements (i.e. data planner and media planner) as long as he or she has the required experience.
- Applicants must have a minimum of 10 permanent employees who are actively engaged in providing data analysis and/or media planning/campaign services.
See PQQ for full details.
- Applicants must have its own data planning and media planning facilities in-house.
- Applicants must have data analysis capabilities and all associated tools in-house.
- Applicants must have access to at least 5 data planners. The definition being of a data planner being an individual who has provided professional data planning services to five clients within the last 2-years.
- Applicants must have access to at least 5 media planners. The definition being of a media planner being an individual who has provided professional media planning services to five clients within the last 2-years.
- The same individual may be count towards both requirements (i.e. data planner and media planner) as long as he or she has the required experience.
- Applicants must have a minimum of 10 permanent employees who are actively engaged in providing data analysis and/or media planning/campaign services.
See PQQ for full details.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service
Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes
Section IV: Procedure
IV.1)Type of procedure
IV.1.1)Type of procedure
Negotiated
Some candidates have already been selected (if appropriate under certain types of negotiated procedures): no
Some candidates have already been selected (if appropriate under certain types of negotiated procedures): no
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications or in the invitation to tender or to negotiate
IV.2.2)Information about electronic auction
An electronic auction will be used: yes
Additional information about electronic auction: RMG reserves the right to use an e-auction as part of this procurement. Further details will be provided in the contract documents.
Additional information about electronic auction: RMG reserves the right to use an e-auction as part of this procurement. Further details will be provided in the contract documents.
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting entity:
IV.3.2)Previous publication(s) concerning the same contract
no
IV.3.3)Conditions for obtaining specifications and additional documents
Time limit for receipt of requests for documents or for accessing documents: ..
Payable documents: no
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
25.10.2013 - 15:00
IV.3.5)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.6)Minimum time frame during which the tenderer must maintain the tender
IV.3.7)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information:
Instructions for participating.
Please read all of the following information carefully before proceeding.
1. Important: Before expressing interest in this procurement, please check that you meet the minimum conditions for participation. See Section III of this notice; specifically III.2.2) and III.2.3). Please DO NOT express interest if you do not meet the minimum conditions.
2. The key steps in submitting an application are as follows:
- Step 1: Express Interest (EOI);
- Step 2: Receive an invitation to log in to eSourcing;
- Step 3: Log in to eSourcing and download the PQQ template;
- Step 4: Complete the PQQ template and submit the application.
Please complete Step 1 promptly as Steps 2-4 will take several days.
3. Step 1: To formally express interest in this procurement you must first complete the Supplier Registration form at:
- Please do so from a windows PC using the latest version of Internet Explorer, or specifically Microsoft Internet Explorer 6 SP2, Microsoft Internet Explorer 7, or Microsoft Internet Explorer 8
- If you are unable to complete any fields because of format errors, please complete with a single zero "0” and tab through.
- You must select the "event" from the drop-down box at the top of the form.
4. Step 2: You will then be sent two automatically generated eMails explaining how to access the PQQ documents:
5. Step 3: In order to download the PQQ documents from eSourcing, the Client Software Requirements are as follows: Your Windows operating system must support the following client software: - Microsoft Internet Explorer 6 SP2, Microsoft Internet Explorer 7, or Microsoft Internet Explorer 8 NOTE Charts are supported in Adobe Flash format and JPEG. Dashboards are supported only in Flash format. Charts and dashboards in Flash format are supported only on 32-bit Java environment and 32-bit browsers, and are disabled on 64-bit browsers. If you run SAP Sourcing on 64-bit Java environment, you must set the chart format to JPEG. Note: MAC Users - The latest version of Internet Explorer for MAC is 5.2.3, therefore MAC does not support SAP E-Sourcing Version 7.0.
6. Step 4: Once you have access to the PQQ documents please fully complete and submit back to Royal Mail via our eSourcing system following the instructions provided.
7. Royal Mail Group may require suppliers to supplement or clarify the information submitted in the PQQ and may also undertake its own audit of the supplier to verify the information provided.
8. Tenders and all supporting documentation for the contract must be priced in sterling (unless otherwise specified in the contract documents) and written in English.
9. Any agreement entered into will be considered a contract made in England according to English law and bidders will be subject to the non-exclusive jurisdiction of the English Courts.
10. Royal Mail Group is not liable for any costs incurred by those expressing an interest in tendering for this contract opportunity. Royal Mail Group reserves the right to terminate the procurement process (or part of it), to change the basis of and the procedures for the procurement process at any time, or to procure the contract by alternative means if it appears that the contract can be more advantageously procured by alternative means. The most economically advantageous or any tender will not automatically be accepted.
11. All communications concerning this procurement process must be made through the eSourcing system.
Please read all of the following information carefully before proceeding.
1. Important: Before expressing interest in this procurement, please check that you meet the minimum conditions for participation. See Section III of this notice; specifically III.2.2) and III.2.3). Please DO NOT express interest if you do not meet the minimum conditions.
2. The key steps in submitting an application are as follows:
- Step 1: Express Interest (EOI);
- Step 2: Receive an invitation to log in to eSourcing;
- Step 3: Log in to eSourcing and download the PQQ template;
- Step 4: Complete the PQQ template and submit the application.
Please complete Step 1 promptly as Steps 2-4 will take several days.
3. Step 1: To formally express interest in this procurement you must first complete the Supplier Registration form at:
- https://rmg.frictionless.com/fsguestvendor/vendordesktop/register?ui=ui2.
IMPORTANT: When completing the form:- Please do so from a windows PC using the latest version of Internet Explorer, or specifically Microsoft Internet Explorer 6 SP2, Microsoft Internet Explorer 7, or Microsoft Internet Explorer 8
- If you are unable to complete any fields because of format errors, please complete with a single zero "0” and tab through.
- You must select the "event" from the drop-down box at the top of the form.
4. Step 2: You will then be sent two automatically generated eMails explaining how to access the PQQ documents:
- Received usually within 48 hours of the above, the first eMail will include your log-on details for our eSourcing system. The eMail will arrive from and will be headed Royal Mail Group RFX - (please do not reply to this address unless you are instructed to do so).
- The second email (received within a further 24 hours) will specifically invite you to participate in the PQQ. It is at this point that you will be able to fully access the PQQ documents. Your log-on will not be activated until this second eMail is received, so please do not try to log-on before this time.5. Step 3: In order to download the PQQ documents from eSourcing, the Client Software Requirements are as follows: Your Windows operating system must support the following client software: - Microsoft Internet Explorer 6 SP2, Microsoft Internet Explorer 7, or Microsoft Internet Explorer 8 NOTE Charts are supported in Adobe Flash format and JPEG. Dashboards are supported only in Flash format. Charts and dashboards in Flash format are supported only on 32-bit Java environment and 32-bit browsers, and are disabled on 64-bit browsers. If you run SAP Sourcing on 64-bit Java environment, you must set the chart format to JPEG. Note: MAC Users - The latest version of Internet Explorer for MAC is 5.2.3, therefore MAC does not support SAP E-Sourcing Version 7.0.
6. Step 4: Once you have access to the PQQ documents please fully complete and submit back to Royal Mail via our eSourcing system following the instructions provided.
7. Royal Mail Group may require suppliers to supplement or clarify the information submitted in the PQQ and may also undertake its own audit of the supplier to verify the information provided.
8. Tenders and all supporting documentation for the contract must be priced in sterling (unless otherwise specified in the contract documents) and written in English.
9. Any agreement entered into will be considered a contract made in England according to English law and bidders will be subject to the non-exclusive jurisdiction of the English Courts.
10. Royal Mail Group is not liable for any costs incurred by those expressing an interest in tendering for this contract opportunity. Royal Mail Group reserves the right to terminate the procurement process (or part of it), to change the basis of and the procedures for the procurement process at any time, or to procure the contract by alternative means if it appears that the contract can be more advantageously procured by alternative means. The most economically advantageous or any tender will not automatically be accepted.
11. All communications concerning this procurement process must be made through the eSourcing system.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
Precise information on deadline(s) for lodging appeals: Any appeal under this procurement should be addressed to the contact at I.1) above.
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)Date of dispatch of this notice:
3.10.2013