Media Buying and Planning.
Contract notice
Services
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
University for the Creative Arts
Falkner Road
For the attention of: Alison Brownjohn
GU9 7DS Farnham
UNITED KINGDOM
Telephone: +44 1252892715
E-mail:
Fax: +44 1252892640
Internet address(es):
General address of the contracting authority: www.ucreative.ac.uk
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
Education
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no
Section II: Object of the contract
II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
Media Buying and Planning.
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 11: Management consulting services [6] and related services
Service category No 11: Management consulting services [6] and related services
NUTS code UKJ23
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)
Services of a specialist media buying/planning agency with significant HE recruitment experience both in the UK and overseas.
II.1.6)Common procurement vocabulary (CPV)
79413000
II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots
This contract is divided into lots: no
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
1. Strategic sector positioning
2. UK student recruitment and targeted marketing
3. EU student recruitment, developing agent networks and targeted marketing
4. International recruitment and targeted marketing
5. Data analysis: sector related data to indicate emerging trends
To provide consistency of design across media (online, mobile, promotional items, copywriting, exhibitions, print and web), account management, input into in-house team and attendance at key events.
Accessible out of hours if necessary.
Fixed cost.
3 year contract with potential for extension.
Estimated value excluding VAT: 180 000 GBP
2. UK student recruitment and targeted marketing
3. EU student recruitment, developing agent networks and targeted marketing
4. International recruitment and targeted marketing
5. Data analysis: sector related data to indicate emerging trends
To provide consistency of design across media (online, mobile, promotional items, copywriting, exhibitions, print and web), account management, input into in-house team and attendance at key events.
Accessible out of hours if necessary.
Fixed cost.
3 year contract with potential for extension.
Estimated value excluding VAT: 180 000 GBP
II.2.2)Information about options
Options: no
II.2.3)Information about renewals
This contract is subject to renewal: yes
Number of possible renewals: 2
In the case of renewable supplies or service contracts, estimated timeframe for subsequent contracts:
in months: 12 (from the award of the contract)
Number of possible renewals: 2
In the case of renewable supplies or service contracts, estimated timeframe for subsequent contracts:
in months: 12 (from the award of the contract)
II.3)Duration of the contract or time limit for completion
Duration in months: 36 (from the award of the contract)
Section III: Legal, economic, financial and technical information
III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
Fixed monthly payments reviewed annually.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: Bidders must complete the relevant sections of the Pre-Qualification Questionnaire.
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: Bidders must agree to a credit check.
Minimum level(s) of standards possibly required: Only bidders described as low risk will be considered.
Minimum level(s) of standards possibly required: Only bidders described as low risk will be considered.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
The information required will be disclosed in the Pre-Qualification Questionnaire
The information required will be disclosed in the Pre-Qualification Questionnaire
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service
Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes
Section IV: Procedure
IV.1)Type of procedure
IV.1.1)Type of procedure
Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Envisaged number of operators: 5
Objective criteria for choosing the limited number of candidates: This information will be found in the Pre-Qualification Questionnaire.
Objective criteria for choosing the limited number of candidates: This information will be found in the Pre-Qualification Questionnaire.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Time limit for receipt of requests for documents or for accessing documents: 16.7.2013 - 12:00
Payable documents: no
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
2.9.2013 - 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
6.9.2013
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders
Date: 18.10.2013 - 12:00
Additional information about authorised persons and opening procedure: Authorised officers of the organisation.
The timing shown is a best estimate at the time of despatch and may change.
Place:
UCA Farnham campus
Persons authorised to be present at the opening of tenders: yesAdditional information about authorised persons and opening procedure: Authorised officers of the organisation.
The timing shown is a best estimate at the time of despatch and may change.
Section VI: Complementary information
VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)Date of dispatch of this notice:
11.7.2013