Media Buying Services in Relation to Advertising.

CONTRACT NOTICE

Services

SECTION I: CONTRACTING AUTHORITY

I.1)NAME, ADDRESSES AND CONTACT POINT(S)

Teesside University
Borough Road
Attn: The Director of Finance
TS1 3BA Middlesbrough
UNITED KINGDOM
Tel. +44 1642218121
E-mail:
Fax +44 1642342175

Internet address(es)

General address of the contracting authority www.tees.ac.uk

Further information can be obtained at: As in above-mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained at: As in above-mentioned contact point(s)

Tenders or requests to participate must be sent to: As in above-mentioned contact point(s)

I.2)TYPE OF THE CONTRACTING AUTHORITY AND MAIN ACTIVITY OR ACTIVITIES
Body governed by public law
Education
The contracting authority is purchasing on behalf of other contracting authorities No

SECTION II: OBJECT OF THE CONTRACT

II.1)DESCRIPTION
II.1.1)Title attributed to the contract by the contracting authority
Media Buying Services in Relation to Advertising.
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category: No 13
Main place of performance Middlesbrough and Darlington Campus.

NUTS code UKC1

II.1.3)The notice involves
A public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)
The University is looking to appoint an Agency to negotiate and purchase appropriate advertising space and air time in a range of media including local and national newspapers, specialist press, radio, television, web, digital and outdoor advertising.
II.1.6)Common procurement vocabulary (CPV)

79340000, 79341000, 79341100, 79341200, 79341400

II.1.7)Contract covered by the Government Procurement Agreement (GPA)
No
II.1.8)Division into lots
No
II.1.9)Variants will be accepted
No
II.2)QUANTITY OR SCOPE OF THE CONTRACT
II.2.1)Total quantity or scope
Appropriate media scheduling and buying to promote the University to key target audiences including undergraduate, postgraduate, part-time and international students, and the Teesside University brand through corporate advertising (NOT staff recruitment advertising).
On and off-line advertising.
Effective negotiation with media to achieve best value-for-money.
Provide qualitative and quantitative information including target audience and media circulation statistics.
A fast and accurate service capable of meeting tight media deadlines.
An efficient service working to a mutually agreed system of budget monitoring and invoicing.
Competitor analysis where appropriate.
Response analysis for web advertising.
Other services to be negotiated individually.
Excluding VAT 849 738 pa GBP
II.2.2)Options
No
II.3)DURATION OF THE CONTRACT OR TIME-LIMIT FOR COMPLETION
Duration in months: 48 (from the award of the contract)

SECTION III: LEGAL, ECONOMIC, FINANCIAL AND TECHNICAL INFORMATION

III.1)CONDITIONS RELATING TO THE CONTRACT
III.1.1)Deposits and guarantees required
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions regulating them
In Tender Documentation.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded
No special legal form is required but each provider will be required to be jointly or severally liable for the contract before acceptance.
III.1.4)Other particular conditions to which the performance of the contract is subject
No
III.2)CONDITIONS FOR PARTICIPATION
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial capacity
III.2.3)Technical capacity
Information and formalities necessary for evaluating if requirements are met:
As PQQ and ITT.
III.2.4)Reserved contracts
No
III.3)CONDITIONS SPECIFIC TO SERVICES CONTRACTS
III.3.1)Execution of the service is reserved to a particular profession
No
III.3.2)Legal entities should indicate the names and professional qualifications of the staff responsible for the execution of the service
No

SECTION IV: PROCEDURE

IV.1)TYPE OF PROCEDURE
IV.1.1)Type of procedure
Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Envisaged minimum number 5 maximum number 10
Objective criteria for choosing the limited number of candidates: As outlined in PQQ Documentation.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated No
IV.2)AWARD CRITERIA
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated below
1. Details of the Agency's ability to plan and implement concurrent campaigns. Weighting 35
2. Evidence of the selection of the most apropriate media to meet campaign objectives. Weighting 15
3. Knowledge of the current trends in media buying. Weighting 20
4. Evidence of robust customer service. Weighting 20
5. Recognition by trade associations/professional bodies relevant to the advertising industry. Weighting 5
6. Completion of tender documentation. Weighting 5
IV.2.2)An electronic auction will be used
No
IV.3)ADMINISTRATIVE INFORMATION
IV.3.1)File reference number attributed by the contracting authority
10/55
IV.3.2)Previous publication(s) concerning the same contract
No
IV.3.3)Conditions for obtaining specifications and additional documents
Payable documents No
IV.3.4)Time-limit for receipt of tenders or requests to participate
13.10.2011
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
17.10.2011
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening tenders
Date: 29.11.2011

Place

Middlesbrough.

Persons authorised to be present at the opening of tenders No

SECTION VI: COMPLEMENTARY INFORMATION

VI.1)THIS IS A RECURRENT PROCUREMENT
No
VI.2)CONTRACT RELATED TO A PROJECT AND/OR PROGRAMME FINANCED BY EU FUNDS
No
VI.3)ADDITIONAL INFORMATION
VI.4)PROCEDURES FOR APPEAL
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)DATE OF DISPATCH OF THIS NOTICE:
2.9.2011